Have a look at this its a great guide for touch icons . Read carefully 
Array 62 is also good for using moving .gif files without the need of universal launcher . It pretty easy . Make a watch with animation as you would with WFD . Save it when completed as you normall would before transfering to watch . You now need to open .xml file in your clockskin like the watch face i will post below . Again look inside MY .xml file and copy the additional lines of code into yours . Look for the lines above " frame rate " . Make sure the postions of x and y in your clocksin match the new lines of x and y that you have just added .
A word of warning when using this method without universal launcher . If the .gif file is too big ( ie two many images ) you run the risk of bricking your watch ! . I have done this twice and recovered it .