Experiments
Here’s an idea I tried; not really happy with the results, but it might give someone some inspiration.
The minute and hour hands are text that is one word when vertical and another when horizontal and it kinda merges between the two.
This video shows a sped up example: https://drive.google.com/open?id=1Qx-hHj_YdgUhShiltfpRazGyhdewEErs