Gerald Genta was eighty years old when he died on the 17th August, 2011 and at the end of his life, he was more myth than man.
A freelance designer who wandered from brand to brand like a lone gunslinger in the Wild West. He could design classics overnight in his workshop or in five minutes at a restaurant table. From Rolex to Timex, Bulova to Breguet, Genta had worked with them all. In the last published interview before his death, he claimed to have designed over 100,000 watches. Whether that number is true or not isn’t important. The fact that it’s plausible speaks to his prolific portfolio.
Here’s Just One of Them